Dr. Shawn Moore
Technology That Makes a Difference
How do you create personalized lens solutions, and how does that impact patient satisfaction?
We create very custom products — it’s not just the prescription, it’s prescription plus lens design plus add-ons and coatings, which together make a highly personal lens for each patient. I start by creating the prescription and then choosing the right lens design, which is key to meeting the patient’s specific vision needs. From there, we customize further with coatings such as Transitions, anti-reflective, or anti-scratch options — all things patients value.
When patients receive their Nikon lenses and they perform as expected, it creates satisfaction and trust. Satisfied patients talk about the practice, return for future purchases, and develop confidence in the products we provide. Ultimately, this combination of personalization and performance builds loyalty and ensures patients continue to choose Nikon lenses for the best vision experience.
What is the benefit of using Nikon lenses when speaking with patients?
The benefit of using Nikon is brand recognition. As soon as we tell patients we’re using a Nikon lens, they immediately recognize the quality. Patients understand that we’re serious about their vision and that we want to provide a great product to give them the best possible vision.
How do you communicate the benefits of Nikon lenses to patients without overwhelming them?
It’s important to focus on the technical elements that directly relate to the patient: minimizing distortion, maximizing reading area, controlling light, improving night driving, and reducing eye strain at the computer. Patients don’t care about every technical feature — they want to understand the benefit. By explaining clearly how these features improve their vision in real life, patients can picture the difference, whether it’s thinner lenses, better clarity, or enhanced comfort throughout their day.
How does Nikon’s technology improve patient vision beyond standard lenses?
Nikon’s impact is all about innovation and moving forward. It’s not just about offering progressive lenses — it’s about improving upon them. Nikon lenses help minimize distortion, make reading easier, manage light better, reduce eye strain on the computer, and increase clarity for night driving. By having these technologies available and taking the time to explain them, we can provide patients with better vision, safer night driving, and an overall enhanced ability to enjoy life to the fullest.
