Naoto Taira

Engineering Clarity,
Enhancing Vision

What drives you as an optician?

When people come to the store, they aren’t just searching for glasses. They’re searching for vision. As an optician, my work is more than just prescribing spectacle lenses—it’s about solving real problems. Sight is a fundamental need, and when someone struggles to see clearly, it affects every part of their life.

When a patient puts on a new spectacles and smiles—that moment of relief and joy—it’s indescribable. I’ve had patients tell me their new Nikon Spectacle Lenses helped them at work, allowed them to drive safely, or even just see their loved ones better. Those moments remind me that I’m improving lives, one pair of spectacle lenses at a time.

How do you ensure each patient gets the best possible vision?

I believe in being meticulous and precise. Every eye is unique, and even small differences in prescription can impact how someone sees the world. That’s why I use advanced equipment to ensure accuracy in every prescription. With the right technology, I can confidently deliver the best vision solution tailored to each individual.

How does Nikon Lenswear support opticians in providing better vision care?

Nikon Lenswear is at the forefront of optical innovation, and that gives many opticians confidence in their quality. They provide continuous training, keeping opticians up to date with the latest advancements in vision science. They also offer demonstration tools to explain vision defects to patients—showing exactly how the lenses will improve sight. That level of education makes a huge difference in patient's understanding and trust.

How does working with Nikon Lenswear impact optician's ability to meet patient's needs?

Nikon Lenswear constantly delivers the best vision solutions. Every product innovation comes from real-world feedback. They’re all about customer satisfaction at every stage: starting from research and development, to when it reaches the hands of the consumer.

That means when an optician recommends Nikon Spectacle Lenses, they know it’s designed to address real vision challenges—whether it’s eye strain, night glare, or digital fatigue. Plus, Nikon Lenswear has always been committed to quality to ensure that every spectacle lens delivers comfort and clarity. I believe this value is what enable the brand continues being so well loved by many even after decades being in the industry.

Can you share more about innovation from Nikon Lenswear?

Over the years, Nikon Lenswear have had many innovations that provide really great personalised vision solutions. Most recently, the Z Series progressive lenses have been a game-changer. The way these spectacle lenses enhance contrast is remarkable. Many patients from the store tells us that they feel their vision has become sharper and more effortless. It’s not just about clear vision; it’s about improving their whole experience with the world around them. In fact, we even have people coming into the store and asking for Z Series lenses. This just shows how powerful this latest innovation is.

Why are many people so confident with the Nikon Lenswear brand?

Nikon has a long history in optics, and that’s something that many people truly trust. Knowing that we are working with a company that has so many years of expertise is a confident boost that the best technology are offered to patients. Again, the Z Series is a perfect example. Nikon has brought the technology from Nikon cameras into Nikon Spectacle Lenses, and the result is incredible—more contrast, better clarity, and overall improved vision. It reassures many people that they are offering the highest-quality spectacle lenses available to the patients.

Can you share more about the innovation from Nikon Lenswear?

"The Z Series progressive lenses have been a game-changer. The way these spectacle lenses enhance contrast is remarkable. I’ve had many patients tell me they feel their vision has become sharper and more effortless. It’s not just about clear vision; it’s about improving their whole experience with the world around them."

From Stage to Store: Journey with Vision

For Naoto Taira, vision is more than just clarity—it’s about experiencing life’s most unforgettable moments. As a musician, he knows the thrill of seeing a cheering crowd, and as an optician, he strives to give his patients that same clarity to enjoy their own defining experiences. He believes that the right vision can change lives.

I used to be in a band. When I performed on stage, I loved looking at the audience, seeing their reactions, feeling that connection. That experience made me appreciate the power of vision—how it lets us see and feel emotions, even from a distance. Now, as an optician, I want to ensure my patients get the best vision possible, so they can fully experience their own euphoric moments—whether it’s seeing a loved one’s smile, enjoying a breathtaking view, or simply feeling confident in their everyday life.

I remember an elderly patient, who was really a legendary rock musician, came in and complained about this struggle with vision for years. He came in frustrated, thinking nothing could help him see better and this is hindering his passion in music. As a musician myself, I could understand his frustration. So, I sat down and spent time understanding his concerns and after a detailed eye test, I prescribed him Nikon Spectacle Lenses that addressed his specific needs. The day he put them on, he just stood there, looking around in silence. I have to be honest, I was nervous at first, but when he gave me a big smile, I knew this is the moment I lived for.

Life. Because vision is how we experience the world, connect with people, and cherish every moment. Without clear vision, life loses a little of its magic. That’s why I do what I do—to help people see the beauty in their everyday lives.

It was an incredible honour to be part of a global community. Nikon Lenswear Moment Makers represent the best in the field, and to be one means that Nikon Lenswear trusts my expertise and my dedication to vision care. It also motivates me to keep learning and improving, so I can give my patients the best possible experience.

If you had to describe vision in one word, what would it be?

Which part about Nikon Lenswear excites you?

Nikon Lenswear never stops pushing the boundaries of optical technology. Their latest Z Series lenses is a great example. They did something no other lens company has done before, integrating the technology originally developed for Nikon cameras to improve contrast in spectacle lenses. That kind of cross-industry innovation is what makes Nikon Lenswear special—it’s always evolving to give wearers an even better visual experience.

What sets Nikon Spectacle Lenses apart from other brands?

Every Nikon Spectacle Lens is crafted with the same attention to detail that you’d expect from a brand with a legacy in optics. From durability to clarity, every aspect of the lens is designed for comfort and performance. Many patients know that when they choose Nikon Spectacle Lenses, they’re choosing a brand that has been perfecting vision for decades.

What do you hope to achieve as an optician in the years to come?

I want to continue helping people see better and live better. My goal is to stay at the forefront of vision care, always learning, always improving. With Nikon Lenswear, I know I have the best tools to provide my patients with exceptional vision, and that’s what drives me every day.