Cécile: With athletes specifically, different lens colours are suitable for different activities. We use a different colour for the tennis player who plays on clay, or on the contrary, a golfer who plays on the lawn. We show athletes how certain shades will make the ball stand out better or make the contrast of the field clearer.

Araceli: Our customers wear glasses on their noses all day long. So, you really have to take the time to detail the different geometries, the different options, the different opportunities that are available to customers so that they can choose the most efficient solution. And it takes almost as long to choose a lens as it does to choose a frame.

Cecile: The lens is important because we know that they will keep these glasses for an average of two years. So, the goal is that it doesn't come back after 15 days with scratches on it. Of course, we offer customers different treatments and explain which lenses will resist better over time according to their lifestyle. For example, if they throw their glasses in the bottom of their bag, they’ll be more fragile, but with certain treatments, they can increase their chances of keeping the glasses for longer.

Araceli: We really take into account their profession, their posture, even their body. For example, if there are two people with the same prescription, but one of them is tall with long arms, we won’t recommend the same type of lens to them as a smaller person with shorter arms. The person with shorter arms looks at things from a closer distance.

Cécile: Everyone from the age of 5 to the elderly are using screens these days. So, we talk about blue light, whether internal to the material or on the surface. And we also talk about tints for the sun or the different colours of lenses. There are so many options. By asking our customers a lot of questions to figure out their needs, we can guide them towards the right lens treatment.

Araceli: People come to the store thinking that the correction prescribed by the doctor will be enough to meet their needs. They don't imagine that the lens technology is just as important as the prescription. Today, we’re talking about visual stress more. And even if the customer doesn’t know the term “visual stress” when they arrive, after talking, they might realise that it’s what they have, and they hadn’t been aware of it.

Cécile: We have a lot of displays and other things to explain the technology to them. For example, when they have a very strong prescription, we can explain the technology behind the lens and give them a nicer result. If the customer leaves with ordinary lenses, they often won’t be happy with their spectacles. We have a lot of techniques to help our customers make the choice and to explain what kind of spectacle lenses we’re going to give them.

Araceli: We wanted a store concept where people want to enter the store for spectacle lenses, but also for other things. We really wanted to be close to the customers.

Cécile: Our shop is independent, meaning we work with the brands we want and the objects we like. Whatever we want and wish for. So, unlike other brand stores, we have more offerings in terms of frames and what we can do.

Araceli: 7 out of 10 adults wear spectacle lenses. But most of them only go to opticians when they have a prescription. Customers almost have to justify themselves by announcing that they have a prescription. Here, our idea is that anyone can open the door to our store.

Cécile: We sell items other than just frames and lenses. We sell different small items, jewelry, handbags, and whatnot. A bit like a concept store, so that people want to come in even if they aren’t coming to buy spectacle lenses.